I wuv you...

There is a rather unfortunate trend at the moment in children's books that seems to think that children of five and under are suitable targets for that vilest of annual celebrations, namely Valentine's Day.
 Now to clear something up rather quickly I have no objection to people genuinely in love wishing to celebrate that (though quite why you need a specific day to do it rather than displaying it all throughout the year is slightly beyond my sphere of comprehension, but then I'm not an evil money making conglomeration) or to people who rather shyly wish to declare that they quite like someone and so desire to send them an anonymous message of admiration, then fine; go for it.
However, as soon as you start to create books specifically for children, who in many cases are too young to wipe their own noses properly, in order to introduce the concept of love for someone outside of the immediate family, then you are deliberately being creepy. The sort of person who is slightly inappropriate in a touching sort of way.
Now there are some rather lovely books about love for children, The obvious example is "Guess How Much I Love You" a rather beautiful story about two hares, which if you haven't read I really think you should. Ignore all the stuff which is in danger of making it tacky and get a copy of the original paperback and see how this is a wonderful picture book.
There are other lovely picture books which are stories where love features, but not many (A personal favourite is Ella by Alex T. Smith, a retelling of Cinderella with a Su Pollard inspired ladybird as the lead character, it's seriously delightful) But many of the new, original tales are just rather disturbing, they use ghastly euphemisms,  try to use sharing as a concept for love. It's wrong. Young children should be allowed to be children. A recent book I read started with the phrase, "Penguin was looking for love". What child of five is going to relate to that? Is a child of five going to copy Penguin and go out looking for love too? If they are they need to go into therapy. As do the publishers of this rubbish.
Seriously Valentine's books for children are wrong. Stop buying them and hopefully they'll stop publishing them.